About

Creative Score checks ads before they go live

We built Creative Score so marketers can see what will hold an ad back, and why, before they pay to run it.

What we do

Creative Score analyses ads, listing images, landing pages and emails before launch. It scores each asset out of 100 against 200+ attributes in 10 categories and explains every score. The attributes come from marketing and behavioural science research.

Who we are

Creative Score was founded in the UK and is made by Creative Genie. The registered company is Creative Effectiveness Limited (company number 16005558).

Registered correspondence address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Garry Doel

Founder and CEO, Creative Genie

Garry Doel is an experienced enterprise IT executive, entrepreneur and business solutions strategist based in the UK. He is the founder and CEO of Creative Genie, the company behind Creative Score, and a co-founder of and investor in several technology and business ventures. He leads the team building Creative Score, software that analyses marketing creative and shows how to improve it.

Who we work with

Performance agencies first, and e-commerce and paid-social teams running their own creative.

Your data

You can delete any asset you upload from your Projects page. Read our privacy policy for how we handle your data.