Frequently Asked Questions

Terms and Conditions

This Channel Affiliate/Partner Agreement (this “Agreement”) between Creative Effectiveness Limited (the “Company” or “we” or “our”) and you (the “Partner”).

It describes how we will work together and other aspects of our business relationship.

This Affiliate/Channel Partner Program Agreement applies to your participation in our Partner Program (the “Partner/Affiliate Program”). These terms are so important that we cannot have you participate in our Partner/Affiliate Program unless you agree to them.

We periodically update these terms. We might also choose to replace these terms in their entirety if, for example, the Partner/Affiliate Program changes, ends, or becomes part of an existing program, including our partner programs. If we update or replace the terms we or the Affiliate Tool will let you know via electronic means, which may include an in-app notification or by email. If you don’t agree to the update or replacement, you can choose to terminate as we describe below.

For the purposes of this Agreement, “Affiliate Tool” means the tool/software that we make available to you upon your acceptance into the Partner/Affiliate Program and for you to use in order to participate in the Partner/Affiliate Program.
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The Agreement applies for the duration of the relationship between the company and the Affiliate. The Agreement applies to all aspects of the Program, including, but not limited to, the application process and the possible membership that follows and the Affiliate's actions in promoting the company.
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Please read the Agreement carefully before joining.
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Full Terms and Conditions

1) Non-Exclusivity

This Agreement does not create an exclusive agreement between you and us. Both you and we will have the right to recommend similar products and services of third parties and to work with other parties in connection with the design, sale, installation, implementation and use of similar services and products of third parties.

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2) Partner Acceptance

Once you complete an application to become a Partner, we will review your application and notify you whether you have been accepted to participate in the Partner Program, or not. Before we accept an application, we may want to review your application with you, so we may reach out to you for more information. We may require that you complete certain requirements or certification(s) before we accept your application. If we do not notify you that you are accepted to participate in the Partner/Affiliate Program within thirty (30) days from your application, your application is considered to be rejected.

If you are accepted to participate in the Partner Program, then upon notification of acceptance, the terms and conditions of this Agreement shall apply in full force and effect, until terminated, pursuant to the terms set forth below. Further, you will need to complete any enrollment criteria set out in the Program Policies Page, if applicable. Failure to complete any enrollment criteria within thirty (30) days of your acceptance will result in the immediate termination of this Agreement and you will no longer be able to participate in the Partner Program.

You will comply with the terms and conditions of this Agreement at all times, including any applicable Program Policies.

3) Customer Transactions

Partner Program Limits. Each accepted Affiliate Lead will expire according to the information provided in the Affiliate Tool (or if applicable, in the Program Policies) from the date the Affiliate Lead clicked on the Affiliate Link that was made available by you. We will pay you Commission as described in the Affiliate Tool (or if applicable, in the Program Policies) for each new Customer who completes an applicable Customer Transaction after clicking on an Affiliate Lead made available by you, provided that you remain eligible to receive Commission pursuant to the terms of this Agreement.

The company provides recurring commission payments for some partners. The start of the Customer’s subscription is determined by the date of the first purchase or sign up (as applicable) of the service by the Customer and your eligibility to receive Commission payments for additional Customer Transactions during their Subscription period will be as agreed in the terms of your deal displayed on the affiliate platform.

The Partner may not be entitled to receive Commission on any additional purchases of Company Products by that same Customer, unless otherwise stated in the tool.

4) Eligibility

i) To be eligible for Commission

(1) an Affiliate Lead must be accepted and valid in accordance with the ‘Acceptance and Validity’ section,

(2) a Customer Transaction must have occurred,

(3) a Customer must remain a customer during the locking period in the Affiliate Tool (or if applicable, in the Program Policies). You are not eligible to receive Commission or any other compensation from us based on transactions for Other Products or if: (i) such compensation is disallowed or limited by federal, state or local law or regulation in the United States or the laws or regulations of your jurisdiction; (ii) the applicable Customer objects to or prohibits such compensation or excludes such compensation from its payments to us or our Partners; (iii) the Customer has paid or will pay such commissions, referral fees, or other compensation directly to you, (iv) the Commission payment has been obtained by fraudulent means, misuse of the Affiliate Link, in violation of any Partner Program Policies that we make available to you, misuse of the Partnership service tool or by any other means that we deem to breach the spirit of the Partner/Affiliate Program, or (v) the Customer participates in any of our partner programs. We may discontinue Commission payments should any of the eligibility criteria set forth in this subsection fail to be met at any time, and any outstanding payments will be forfeit.

ii) Eligibility; Requirements. In order to be eligible for appointment as a Partner under this Agreement you must

(1) not be a competitor of the Company or any of its affiliates, and

(2) As a Partner under this Agreement, you hereby represent, warrant, and covenant that you will meet the following requirements: (a) use commercially reasonable efforts to promote and market the Company in accordance with the terms of this Agreements; (b) conduct business in a competent and professional manner that reflects favorably at all times on the Company, the Company’s Services, the goodwill and reputation of the Company, and on the Company generally; (c) avoid deceptive, misleading, and unethical practices; (d) not make any false, misleading, or unauthorized representations, warranties, or guarantees with respect to the Company or its Services; (e) comply with all applicable laws (foreign and domestic) and obtain all necessary registrations and approvals required for the performance of your obligations hereunder; (f) not compete directly with us, or our appointed partners in any space where your presence has not been expressly agreed, such as, but not limited to, without express permission; competing on the company’s branded search terms, listing the company’s products on product listing services, or re-targeting the company’s website visitors and (g) remain current with all Partner Certification requirements as required.

iii) Neither the Affiliate nor the Affiliate's friends or relatives are eligible to become Affiliate Leads and the Affiliate shall not be entitled to any share of commission or any Fees (or any other remuneration from us) in relation to such relatives or friends. Relatives in this context shall include (without limitation) the Affiliate's spouse, partner, parent, child or sibling.
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5) Authority.

Partner has no authority to distribute or resell the Company services or to make any commitments or agreements, or incur any liabilities whatsoever, on behalf of the Company. Except to the extent expressly set forth in the Company marketing materials, service descriptions, documentation, or other collateral provided to you by the Company hereunder expressly for the purpose of performing the Referral Activities (collectively, “Company Materials”), Partner shall not make or provide any representations or warranties to any leads or any other third party with respect to the Company or the Company Services. Partner shall be solely responsible for all representations and warranties it makes regarding the Company or the Company Services that are unauthorized or inconsistent with the Company Materials.

6) Acceptance and Validity.

You will only be eligible for a Commission payment for any Customer Transactions that derived from Affiliate Leads generated by the Affiliate Link (or code) that we make available to you and are accepted by the Company. An Affiliate Lead will be considered valid and accepted if, in our reasonable determination: (i) it is a new potential customer of ours, and (ii) is not, at the time of submission or ninety (90) days prior, one of our pre-existing customers, or involved in our active sales process. Notwithstanding the foregoing, we may choose not to accept an Affiliate Lead in our reasonable discretion. If an Affiliate Lead does not purchase the Subscription Service within the time period described on the Affiliate Tool (or if applicable, in the Program Policies) of their first click on the Affiliate Link, you will not be eligible for a Commission payment, even if the Affiliate Lead decides to purchase after the time period has expired. An Affiliate Lead is not considered valid if it’s first click on the Affiliate Link is after this Agreement has expired or terminated, or if it’s first click on the Affiliate Link occurs after a previous interaction with our marketing, as tracked in our attribution model and/or sales pipeline, has occurred within the previous 90 days; in this situation, we may decide to award partial credit, and as such, award partial commission, if we deem that the affiliate’s interaction has assisted in converting this lead; this is entirely at our discretion.
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7) Engagement with Prospects.

Once we have received the Affiliate Lead information, we may elect to engage with the prospect directly, regardless of whether or not the Affiliate Lead is valid. If an Affiliate Lead is not valid then we may choose to maintain it in our database and we may choose to engage with such Affiliate Lead. Any engagement between the Company and an Affiliate Lead will be at the Company’s discretion.

8) License. Subject to Partner’s compliance with all terms of this Agreement,

The Company hereby grants to Partner a revocable, non-transferable, worldwide, non-exclusive license during the Term to market, promote, display a link specifically assigned to Partner by the Company (whether in the form of text, or a logo or other graphic) (the “Partner Link”), which will link to your Partner URL (as defined below), to be utilized in a manner consistent with Company’s trademark policies promulgated from time to time. The Company grants no rights under this Agreement to Partner to sublicense, resell, or otherwise distribute to customers or third parties or for subsequent sublicensing, resale, or other distribution to end users or other distributors.

9) ​​Commission and Payment.

In order to receive payment under this Agreement, you must have: (i) agreed to the terms of this Agreement (generally completed through the Affiliate Tool); (ii) completed all steps necessary to create your account in the Affiliate Tool in accordance with our directions, (iii) have a valid and up-to-date payment method in the Affiliate Tool with such account (iv) completed any and all required tax documentation in order for the Affiliate Tool to process any payments that may be owed to you.

a) Affiliate understands and accepts that access to our Affiliate Technical Platform, including without limitation the Affiliate Software back-office module, is subject to the highest confidentiality obligation and any misuse, whether intentionally or not, of said limited access right shall be considered as a substantial breach of essential obligations under the present Agreement (obligation of result).

b) In the event that you: (i) do not display the most updated links provided by us, on all of your websites' pages according to the shape and location as agreed by the parties to this Agreement; or (ii) change the type, location, or suggestion on links without prior notice to us and our prior written approval; or (iii) have reduced your efforts to recruit new Users; it shall be considered as non-compliance with the terms of this Agreement and We reserve the right to modify the Revenue Commission rates immediately and without any prior notice you.

c) If agreed with us, a Cost Per Acquisition (CPA) Payment will be due and payable to you in respect of a Qualifying User only upon the first registration of such User on our Site and the Subscription to the minimum required amount as agreed upon in writing with your affiliate manager.

d) In any event of a Chargeback, Credit or freezing of any account, such a User will not be considered for the purpose of the CPA plan, and any CPA Payment made to you in respect of such User shall be refunded by way of offset against future payments to you.

e) We will not be charged for any fraudulent traffic. In the event of a discrepancy of more than 10% between the numbers reported in the Contractor's reporting system and the numbers reported in the Company's reporting system, the parties shall work together in good faith to identify the source of such discrepancy and remedy it.

f) We reserve the right to decrease your Revenue Commission to a rate of 10% following 3 months of Affiliate Inactivity and to 0% following 6 months of Affiliate Inactivity. Please note that in the event that you do not direct any Qualifying Users to any Site for the period of 3 months and are therefore considered as an Inactive Affiliate, this status shall apply to you from that moment onwards (even if you direct new Qualifying Users to any Site) and can only be modified by us at our sole discretion.

g) In case of overpayment, we reserve, without prejudice to any other rights, the right to request that the Affiliate refunds the difference, or deduct the corresponding amount of overpayment to the Affiliate from the following calendar month’s Commission, and each calendar month thereafter, until the debt is repaid in full.

h) In case of underpayment, we reserve, without prejudice to any other rights, the right to add the corresponding amount of underpayment to the Commission in the following calendar month.

i) The Affiliate’s acceptance of the payment of the Commission shall be deemed to constitute the full and final settlement of the balance due for the relevant period.

j) If the Affiliate disagrees with the balance due as reported, it shall notify us within thirty (30) days from the date of payment and state the reasons of the disagreement. Failure to notify us within the prescribed time limit shall be deemed to be considered as an irrevocable acknowledgment of the balance due for the period indicated.

k) We may in its sole discretion withhold the payment of any balance to the Affiliate for up to one hundred-and-eighty (180) days if we need to investigate and verify that the relevant transactions comply with the provisions of the Agreement.

l) The Affiliate agrees to return all commissions received based on fraudulent or falsified transactions and indemnify us for all costs and losses incurred in relation to such transactions (including, but without limitation, legal fees and costs).

m) Unless otherwise agreed in writing by the Parties, each Party shall remain exclusively responsible for all and any expenses (including investment and/or running costs) incurred in respect of the obligations it undertakes in terms of the Agreement and will have no right of recourse against the other Party in respect thereof.

10) Requirements for Payment; Forfeiture.

Notwithstanding the foregoing or anything to the contrary in this Agreement, if any of the requirements set forth in section 4 (i-iii) remain outstanding for six (6) months immediately following the close of a Customer Transaction, then your right to receive Commission arising from any and all Customer Transactions with the associated Customer will be forever forfeited (each, a “Forfeited Transaction”). We will have no obligation to pay you Commission associated with a Forfeited Transaction. Once you comply with all of the requirements in section 4(i-iii), then you will be eligible to receive Commission on Customer Transactions, as long as these Customer Transactions do not involve the same Customer associated with a Forfeited Transaction.

Applicants must provide at least 5 active customers to become a qualified affiliate and to have the right to request a withdrawal. Any earnings accrued during this time will remain in the affiliate’s account until this rule has been met.

11) Third party payment processors.

Company may utilize third party payment processors or service providers (collectively, “Payment Processors”) in order to facilitate payments under the Company Partner Program. Partner is solely responsible for providing and maintaining with the Company and the Payment Processor(s), its current contact information and address for receipt of payments under this Agreement. The Company will have no liability for, and will not resend, payments returned due to incorrect payment addresses. Payments due hereunder will be made within forty-five (45) days after the end of the calendar month in which the corresponding amounts are collected by the Company.

12) Taxes.

You are responsible for payment of all taxes and fees (including bank fees) applicable to the Commission. All amounts payable by us to you are subject to offset by us against any amounts owed by you to us. Commission Amounts. We reserve the right to alter or change the Commission amount as per the Affiliate Tool.

13) Training and Support.

We may make available to you, without charge, various webinars and other resources made available as part of our Partner Program. If we make such resources available to you, you will encourage your sales representatives and/or other relevant personnel to participate in training and/or other certifications as we recommend and may make available to you from time-to-time. We may change or discontinue any or all parts of the Partner Program benefits or offerings at any time without notice.

14) Quality Control.

Any uses by Partner of the Services, Company Marks, or Company marketing materials shall conform to all standards set by the Company from time to time, and not be sold, used, distributed, or disclosed by Partner unless approved by Company. Partner acknowledges and agrees that this Section constitutes a material term of this Agreement.

15) Trademarks.

You grant to us a nonexclusive, nontransferable, royalty-free right to use and display your trademarks, service marks and logos (“Partner Marks”) in connection with the Partner Program and this Agreement. During the term of this Agreement, in the event that we make our trademark available to you within the Affiliate Tool, you may use our trademark as long as you follow the usage requirements in this section. You must: (i) only use the images of our trademark that we make available to you, without altering them in any way; (ii) only use our trademarks in connection with the Partner/Affiliate Program and this Agreement; (iii) Trademark Usage Guidelines; and (iv) immediately comply if we request that you discontinue use. You must not: (i) use our trademark in a misleading or disparaging way; (ii) use our trademark in a way that implies we endorse, sponsor or approve of your services or products; or (iii) use our trademark in violation of applicable law or in connection with an obscene, indecent, or unlawful topic or material.

The Affiliate may not purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service and which are identical or similar to any of our trademarks or otherwise include the word 'Creative Score', or variations thereof, or include meta tags on the Affiliate Site which are identical or similar to any of our trademarks.

16) Proprietary Rights.

No license to any software is granted by this Agreement. The Company’s Services are protected by Intellectual Property Laws. The Company Services belong to and are the property of us or our licensors (if any). Partner acknowledges and agrees that the Company maintains exclusive ownership of the Services, Company Trademarks, and Company marketing materials, including all derivative works, updates, or modifications thereto, and all copies and all portions thereof. All goodwill arising with respect to the use of the Services, Company Trademarks, and Company marketing materials shall inure to Company’s exclusive benefit. Partner will not attack, question, or contest the validity of Company’s ownership of Company Intellectual Property Rights, both during the Term and thereafter. Partner will not remove, alter, or conceal any Company copyright or other proprietary notice displayed on the Services, Company Trademarks, or Company marketing materials. Partner shall not use any language or display Company Intellectual Property Rights in such a way as to create the impression that Company Intellectual Property Rights belong to the Partner.

We encourage all customers, affiliates and partners to comment on the Company products or services, provide suggestions for improving them, and vote on suggestions they like. You agree that all such comments and suggestions will be non-confidential and that we own all rights to use and incorporate them into the Company products, without payment to you except there has been a prior agreement to that effect.

17) Confidentiality Definition of Confidential Information.

For this Agreement, “Confidential Information” means all data and information whether in written, machine readable, or other tangible form, or disclosed orally, and whether disclosed before, on, or after the effective date, that is communicated by either party to the other party. A party disclosing information is a Disclosing Party. A party receiving information is a Receiving Party. Confidential Information shall include, but not be limited to, information relating to the Disclosing Party’s assets, properties, personnel, customers, suppliers, products, technology, services, facilities, current or proposed business plans, marketing and roll-out plans, distribution channels, financial information, prices, trade secrets, know-how, formulae, processes, data, drawings, proprietary information, and any other non-public information which concerns the business and operations of the Disclosing Party or its affiliates, whether marked or otherwise labelled as confidential. The term “Affiliate” shall mean any person or entity directly or indirectly controlling, controlled by, or under common control with either party.

18) Term and Termination

a) Term. This Agreement will apply for as long as you participate in the Partner Program, until terminated.

b) Termination Without Cause. Both you and we may terminate this Agreement on fifteen (15) days written notice to the other party.

c) Termination for Agreement Changes. If we update or replace the terms of this Agreement, you may terminate this Agreement on five (5) days written notice to us, provided that you send us written notice within ten (10) days after we send you notice of the change.

d) Termination for Cause. We may terminate this Agreement: (i) upon thirty (30) days’ notice to you of a material breach if such breach remains uncured at the expiration of such period, (ii) upon fifteen (15) days notice to you of non-payment of any amount due to us if such amount remains unpaid at the expiration of such period, (iii) immediately, if you become the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors, (iv) immediately, if you breach the terms applicable to your subscription with us (if you have one), including if you default on your payment obligations to us or our affiliate, or (v) immediately, if we determine that you are acting, or have acted, in a way that has or may negatively reflect on or affect us, our prospects, or our customers.

e) Effects of Expiration/Termination. Expiration of this Agreement, and termination of this Agreement: (i) without cause by us,(ii) by you with cause, (iii) by you according to the ‘Termination for Agreement Changes’ section, shall not affect our obligation to pay you a Commission, so long as the related payment by the Customer Transaction is recognized by us within thirty (30) days after the date of such termination or expiration and provided that in no event shall you be entitled to payment of Commission under this Agreement if you are eligible to receive a revenue share payment under the Solutions Partner Program Agreement. We will not pay you fees on Customer Transactions recognized by us after thirty (30) days after the date of such termination or expiration set out above. Provided however, in the event of termination without cause by you, or for cause by us, our obligation to pay and your right to receive any Commission will terminate upon the date of such termination, regardless of whether you would have otherwise been eligible to receive Commission prior to the date of termination. Except as expressly set forth in this section, you are not eligible to receive a Commission payment after expiration or termination of this Agreement. Upon termination or expiration, you will discontinue all use of and delete the Affiliate Tool that we make available to you for your participation in the Partner/Affiliate Program. Upon termination or expiration, an Affiliate Lead is not considered valid, and we may choose to maintain it in our database and engage with such a prospect.

f) Upon termination or expiration, you will immediately discontinue all use of our trademark and references to this Partner/Affiliate Program from your website(s) and other collateral. For the avoidance of doubt, termination or expiration of this Agreement shall not cause a Customer’s subscription agreement to be terminated.

The Parties hereby agree that on termination of this Agreement:

g) the Affiliate must remove all references to the company websites and its brands from the Affiliate Website(s) and any communications, irrespective of whether the communications are commercial or otherwise;

h) all rights granted to the Affiliate under this Agreement shall immediately terminate and the Affiliate shall cease the use of any Intellectual Property Rights vested in the company and the company website and brands;

i) the Affiliate will only be entitled to such Commission that is earned but unpaid as of the effective termination date of this Agreement; however, provided that the company may withhold the Affiliate’s final payment of any Commission for a reasonable time (without the possibility to for the Affiliate to claim for any interest on such amounts) to ensure that the correct amount is paid. The Affiliate will not be eligible to earn or receive Commission after the effective termination date;

j) if this Agreement is terminated by the company due to the Affiliate’s breach of any terms and conditions of this Agreement, the company shall be entitled to withhold the Affiliate’s earned but unpaid Commission as of the termination date as collateral for any claim arising from such breach and it shall be in the company’s sole discretion whether to pay such Commission to the Affiliate;

k) the Affiliate must return to the company any and all Confidential information (and all copies and derivations thereof) in the Affiliate’s possession, custody and control; and

l) the Affiliate will release the company from all obligations and liabilities occurring or arising after the date of such termination, except with respect to those obligations that by their nature are designed to survive termination. Termination will not relieve the Affiliate from any liability arising from any breach of this agreement, which occurred prior to termination and/or to any liability arising from any breach in relation to confidential information even if the breach arises at a time following the termination of this Agreement.

19) ​Partner Representations and Warranties.

You represent and warrant that: (i) you have all sufficient rights and permissions to participate in the Partner Program and to provision Company with Affiliate Lead’s for our use in sales and marketing efforts or as otherwise set forth in this Agreement, (ii) your participation in this Partner Program will not conflict with any of your existing agreements or arrangements; and (iii) you own or have sufficient rights to use and to grant to us our right to use the Affiliate Marks.

You further represent and warrant that: (i) you will ensure that you are compliant with any trade or regulatory requirements that may apply to your participation in the Partner/Affiliate Program (for example, by clearly stating you are a Company Partner on any website(s) you own where you make an Affiliate Link available); (ii) you will accurately provide in the Affiliate Tool all websites and domains you own where you intend to use Affiliate Links to generate Affiliate Leads; (iii) you will not purchase ads that direct to your site(s) or through an Affiliate Link that could be considered as competing with Company’s own advertising, including, but not limited to, our branded keywords; (iv) you will not participate in cookie stuffing or pop-ups, false or misleading links are strictly prohibited; (v) you will not attempt to mask the referring URL information; (vi) you will not use your own Affiliate Link to purchase Company products for yourself; and (vii) you will not use any mechanisms to deliver leads other than through an intended consumer. This includes sourcing leads through compilations of personal data such as phonebooks, using fake redirects or other tools or automation devices to generate leads (including but not limited to robots, lframes, or hidden frames), or offering incentives to encourage purchases or signups.

a) Each party to the Agreement represents and warrants to the other that it has, and will retain throughout the Term all right, title and authority to enter into the Agreement, to grant to the other party the rights and licenses granted in the Agreement and to perform all of its obligations under the Agreement.

b) Each party to the Agreement represents, warrants and undertakes to the other that it has obtained and will maintain in force all necessary registrations, authorizations, consents and licenses to enable it to fulfill its obligations under the Agreement and that it fully complies with, and shall continue fully to comply with, the preconditions set out in these terms and all applicable laws and regulations.

c) The Affiliate represents, warrants and undertakes that the Affiliate Site shall contain no material which is defamatory, pornographic, unlawful, harmful, threatening, defamatory, obscene, harassing, or racially, ethnically, or otherwise objectionable or discriminatory, violent, politically sensitive or otherwise controversial or in breach of any third-party rights and shall not link to any such material.

d) The Affiliate warrants that it shall at all times comply with any local and international data protection standards any other related legislation and the Affiliate shall indemnify on demand and hold the company harmless from and against any and all losses, demands, claims, damages, costs, expenses (including consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly, by the company as a result of any breach by the Affiliate of this warranty.

20) Indemnification​

You will indemnify, defend and hold us harmless, at your expense, against any third-party claim, suit, action, or proceeding (each, an "Action") brought against us (and our officers, directors, employees, agents, service providers, licensors, and affiliates) by a third party not affiliated with us to the extent that such Action is based upon or arises out of (a) your participation in the Partner/Affiliate Program, (b) our use of the prospect data you provided us, (c) your noncompliance with or breach of this Agreement, (d) your use of the Affiliate Tool, or (e) our use of the Partner Marks. We will: notify you in writing within thirty (30) days of our becoming aware of any such claim; give you sole control of the defense or settlement of such a claim; and provide you (at your expense) with any and all information and assistance reasonably requested by you to handle the defense or settlement of the claim. You shall not accept any settlement that (i) imposes an obligation on us; (ii) requires us to make an admission; or (iii) imposes liability not covered by these indemnifications or places restrictions on us without our prior written consent.

21) Intellectual Property

a) Nothing in the Agreement shall constitute any license, assignment, transfer or any other right to any Intellectual Property Rights, including, without limitation, patents, trademarks, service marks, registered designs, copyrights, database rights, rights in designs, inventions and Confidential Information, etc. which arise in result of entering into or the performance of the Agreement.

b) All Intellectual Property Rights created and/or deriving out of the Agreement, including, without limitation, banners, advertising material, contents, the Database, including contents and personal data, shall be or become the sole property of the company, and Affiliate shall have absolutely no rights therein.

c) the company grants the Affiliate a non-exclusive and worldwide right to display the company Brand features and related content (the 'company Content') during the Term solely for the purposes of the display of the Links by the Affiliate on the Affiliate Site as set out in the Agreement and in accordance with the company’s guidelines as may be provided to the Affiliate from time to time; or other related content as agreed as part of your deal. All intellectual property rights and any goodwill arising in the Links and in all products, associated systems and software relating to the services provided by the company to its customers from time to time shall remain the property of the company. The Affiliate is not permitted to use the company Content in any way that is detrimental to the company or the reputation or goodwill of the company. The Affiliate is not permitted to alter or modify in any way the company Content without the express prior written consent of the company.

d) In particular, unless prior written approval, the Affiliate may not purchase or register domains names which are identical or similar to any of the company 's trademarks or otherwise include the words ‘Creative Score’ or variations which are identical or confusingly similar to any of the company 's trademarks.

e) The Affiliate agrees that the Affiliate Site shall not resemble in any way the appearance and/or the general impression of the Site, nor will the Affiliate create the impression that the Affiliate Site is the Site (or any part thereof).

f) Upon termination of the Agreement, each Party shall hand over to the other Party proprietary material or information, and, as the case may be, destroy in a secure manner remaining copies of the same. Notwithstanding any disposition to the contrary in the Agreement, Affiliate acknowledges that after termination of the Agreement, it will not be allowed to keep a copy of the company Content, the Databases, personal data or Confidential Information, and may not exploit, directly or indirectly, the company’s proprietary information, materials or works.

22) Affiliate Obligations and Rights

The Affiliate shall not:

a) directly or indirectly offer any person or entity any consideration or incentive (including, without limitation, payment of money or other benefit) for using the Links on the Affiliate Site to access the Site (e.g. by implementing any 'rewards' program for persons or entities who use the Links on the Affiliate Site to access the company Site);

b) read, intercept, record, redirect, interpret, or fill in the contents of any electronic form or other materials submitted to the company by any person or entity;

c) in any way modify, redirect, suppress, or substitute the operation of any button, link, or other interactive feature of the Site;

d) engage in transactions of any kind on the Site on behalf of any third party, or authorize, assist, or encourage any other person or entity to do so;

e) take any action that could reasonably cause any end user confusion as to the company's relationship with the Affiliate, or as to the site on which any functions or transactions are occurring;

f) post or serve any advertisements or promotional content promoting the Site or otherwise around or in conjunction with the display of the Site (e.g., through any 'framing' technique or technology or pop-up windows or pop-under windows), or assist, authorize or encourage any third party to take any such action;

g) Attempt to artificially increase monies payable to the Affiliate by the company;

h) cause the Site (or any page thereof) to open in a visitor's browser other than as a result of the visitor clicking on a Link on the Affiliate Site; or

i) attempt to intercept or redirect (including, without limitation, via user-installed software) traffic from or on any website that participates in the Program.

j) Use any form of spam (including search engine spamming) or unsolicited mail in its attempts to refer New Subscribers to the Site.

k) The company determines, in its sole discretion, which the Affiliate has engaged in any of the foregoing activities or doubtful patterns, and the list above is not limitative. As a result the company may without limiting any other rights or remedies available to it, (a) withhold any monies otherwise payable to the Affiliate, in particular adjust the commission earned in the affiliate account to 0%, sever the relationship between the affiliate and the subscriber account and/or (b) close the subscriber and/or affiliate account and/or immediately terminate the Agreement.
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23) The Company's Obligations and rights

a) If the company suspects the Terms and Conditions have been breached, or the occurrence of fraudulent traffic, payment requests may be held over for investigation and your account may be frozen until we can validate that there has been no breach of the Terms and Conditions.

b) The company track and report all customer activity for the purposes of calculating your affiliate earnings.

c) No payment shall be due if the Company has reason to believe that traffic generated by the Affiliate is illegal or is in breach of any of the provisions of the Agreement between the Affiliate and the Company.

d) The company may refuse any prospect new customer or close a New Customer’s account if, in the sole opinion of the company, such action is deemed to be necessary to comply with the company’s internal policies and/or to protect the interest of the company.

e) The company may refuse any prospect Affiliate and/or Sub-Affiliate and/or may close any Affiliate’s and/or Sub-Affiliate’s account if, in the sole opinion of the company, it is necessary to comply with the company’s internal policies and/or to protect the interest of the company. If the Affiliate or any Sub-Affiliate is in breach of this Agreement, the company may close the relevant Affiliate account, without prejudice to any other remedy that the company may be entitled at law or in equity.

24) ​Disclaimers; Limitations of Liability

Neither party, nor its respective officers, representatives, agents, employees, insurers, licensors, and service providers, shall be liable to the other party for any lost profits or costs of procurement of substitute goods or services, or for any indirect, special, incidental, or consequential damages whatsoever, including damages for lost data, however caused and under any theory of liability, including, but not limited to, contract, products liability, strict liability, warranty, and negligence, and whether or not such person was or should have been aware or advised of the possibility of such damage. The foregoing limitation of liability shall apply notwithstanding any failure of essential purpose of any limited remedy. Company’s aggregate liability to partner under this agreement shall be limited to the total amount of partner commission owed to partner within the last twelve (12) months immediately prior to the claim(s) giving rise to such liability. The limitations and exclusions of liability set forth in this section shall not apply to the defense and indemnification obligations contained in this agreement or for any breach of ownership or confidentiality.

Warranty disclaimer. Except as expressly set forth in this agreement, each party hereby disclaims all other warranties express, implied, or statutory, including, without limitation, all implied warranties of merchantability, infringement, and fitness for a particular purpose. To the extent either party may not, as a matter of applicable law, disclaim any warranty, the scope and duration of such warranty shall be the minimum permitted under such law.

No indirect damages. To the extent permitted by law, in no event shall either party be liable for any indirect, punitive, or consequential damages, including lost profits or business opportunities.

25) ​General

a) Amendment; No Waiver. We may update and change any part or all of this Agreement, including by replacing it in its entirety. If we update or change this Agreement, the updated Agreement will be made available to you via the Affiliate Tool and/or by email. The updated Agreement will become effective and binding on the next business day after we or the Affiliate Tool have notified you. We encourage you to review this Agreement periodically. If you don’t agree to the update, change or replacement, you can choose to terminate as we describe above. No delay in exercising any right or remedy or failure to object will be a waiver of such right or remedy or any other right or remedy. A waiver on one occasion will not be a waiver of any right or remedy on any future occasion.

b) Applicable Law. This Agreement shall be governed by the laws of the jurisdiction in which the Company has its principal place of business at the time any dispute arises, without regard to the conflict of laws provisions thereof. This Agreement is binding and is currently governed by the laws and by laws of England and Wales in the United Kingdom and all disputes arising under Affiliate / Partnership Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh courts.

c) Force Majeure. Neither party will be responsible for failure or delay of performance if caused by: an act of war, hostility, or sabotage; act of God; electrical, internet, or telecommunication outage that is not caused by the obligated party; government restrictions; or other event outside the reasonable control of the obligated party. Each party will use reasonable efforts to mitigate the effect of a force majeure event.

d) Relationship of the Parties. Both you and we agree that no joint venture, partnership, employment, or agency relationship exists between you and us as a result of this Agreement. Partner has no authority to make or accept any offers or representations on our behalf. Partner will not make any statement, whether on its sites or otherwise, that reasonably would contradict the foregoing.

e) Disclosure of Partner Relationship. It is the sole responsibility of the Partner to disclose the nature of its referral/partnership relationship with the Company to any leads or customers, and Partner shall indemnify and hold harmless the Company against any liability arising from Partner’s lack of disclosure to an actual or potential customer.

f) Compliance with Applicable Laws. You shall comply, and shall ensure that any third parties performing sales or referral activities on your behalf comply, with all applicable foreign and domestic laws (including without limitation export laws and laws applicable to sending of unsolicited email), governmental regulations, ordinances, and judicial administrative orders. You shall not engage in any deceptive, misleading, illegal or unethical marketing activities, or activities that otherwise may be detrimental to us, our customers, or to the public

g) Severability. If any part of this Agreement is determined to be invalid or unenforceable by applicable law, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of this Agreement will continue in effect.

h) Notices. Notice will be sent to the contact address set forth herein (as such may be changed by notice given to the other party), and will be deemed delivered as of the date of actual receipt.

To Creative Effectiveness Limited, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. To you: your address as provided in our affiliate/partner account information for you.

We may give electronic notices specific to you by email to your e-mail address(es) on record in our account information for you. We may give notice to you by telephone calls to the telephone numbers on record in our account information for you.

i) Entire Agreement. This Agreement constitutes the entire agreement between the Parties with respect to the subject matter hereof, and supersedes and replaces all prior or contemporaneous understandings or agreements, written or oral, including, without limitation, the terms of any purchase order. No amendment to or modification of this Agreement will be binding unless agreed to in writing and signed by a duly authorized representative of both parties. This Agreement will be interpreted in accordance with its terms and without any strict construction in favor of or against either party.

j) Assignment. You will not assign or transfer this Agreement, including any assignment or transfer by reason of merger, reorganization, sale of all or substantially all of its assets, change of control or operation of law, without our prior written consent. We may assign this Agreement to any affiliate or in the event of merger, reorganization, sale of all or substantially all of our assets, change of control or operation of law.

k) No Third Party Beneficiaries. Nothing in this Agreement, express or implied, is intended to or shall confer upon any person or entity (other than the parties hereto) any right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

l) Program Policies Page. We may change the Program Policies from time to time. Your participation in the Partner Program is subject to the Program Policies, which are incorporated herein by reference.

m) No Licenses. We grant to you only the rights and licenses expressly stated in this Agreement, and you receive no other rights or licenses with respect to us, the Company Products, our trademarks, or any other property or right of ours.

n) Authority. Each party represents and warrants to the other that it has full power and authority to enter into this Agreement and that it is binding upon such party and enforceable in accordance with its terms.

o) Survival. The following sections shall survive the expiration or termination of this Agreement: ‘Commission and Payment’, ‘Proprietary Rights’, ‘Confidentiality’, ‘Effects of Termination/Expiration’, ‘Indemnification’, ‘Disclaimers; Limitation of Liability’, ‘Non-Solicitation’ and ‘General’.

p) Data Protection. The Affiliate shall at all times comply with the reasonable data protection standards and any other related or similar legislation.

In any event, the Affiliate shall inform users of the Affiliate Site ('Users'), via a privacy policy or other appropriate means, that tracking technology will be used when a User clicks on the Links.

q) Language Version. In case of any discrepancy between the meanings of the English version of this agreement and any non-English translation of this Agreement, the English version shall prevail.

General Terms and Conditions for Creative Score

1. Introduction

Welcome to Creative Effectiveness Limited, a provider of Behavioural Science based Software as a Service (SaaS) solutions known and trading as Creative Score to business and enterprise customers (hereinafter referred to as “system users”). This software, protected by copyright in favor of the provider, is a web-based software. The system user and their users (hereinafter referred to as “users”) by using our services, agree to the following terms and conditions ("Terms"). These Terms govern your access to and use of Creative Effectiveness Limited services, including any content, features, and functionality offered on our platform.

Please read these Terms carefully. If you do not agree with these Terms, you should not use our services. In the event you do not agree with (or cannot comply with) the contract, please let us know by emailing at support@creativescore.ai so we can try to find a solution.

Effective Date:

These Terms apply to all visitors, users and others who wish to access or use the Service and the effective date of this contract is applied accordingly.

2. Definitions

"We", "Our", "Us" refers to Creative Effectiveness Limited trading as Creative Score, a company registered in England & Wales, with its registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

"You", "Your" refers to the person or entity using our services.

"Services" refers to the software and platform provided by Creative Effectiveness Limited under the SaaS model.

"Subscription" refers to your subscription plan to access and use the Services.

"User Content" refers to any content uploaded, created, or otherwise submitted by you or your users.

3. Agreement to Terms

By using our Services, you confirm that you have read, understood, and agreed to these Terms. This is a legally binding agreement between you and Creative Effectiveness Limited trading as Creative Score.

4. Account Registration and Security

To access and use the Services, you must register for an account. 

You agree to:

Provide accurate, current, and complete information during the registration process.

Creative Score does not have control over the accuracy or reliability of information provided by Users and therefore cannot be held responsible for any consequences resulting from the provision of incomplete or incorrect information

In the event that a User provides erroneous, false, inaccurate, incomplete, outdated misleading, or deceptive information, Creative Score may, without notice or compensation, immediately suspend or terminate that User’s Account and temporarily or permanently deny him access to the Website and/or to the Application and/or to the Services. Furthermore, Creative Score will not be held liable in case of non-performance and/or partial performance of the subscription in relation to the provision of information of that nature.

Keep your account credentials (username and password) secure and confidential.

Creative Score encourages Users to use “strong” passwords, combining letters, numbers and symbols as well as upper and lower case letters.

Users who discover that another person has used their identity to use the Services must inform Creative Score immediately at the following address: support@creativescore.ai

Registered Users must notify us immediately of any unauthorized use of your account.

Registered Users may decide to disable their Account whenever they deem it to be appropriate, in accordance with the terms stipulated in the Terms of service.

You are responsible for all activities that occur under your account.

5. Use of Services

You agree to use the Services only for lawful purposes and in accordance with these Terms. You shall not:

Engage in any activity that violates applicable national or international laws or regulations

In any way infringe upon the rights of others, or in any way that is illegal, threatening, fraudulent, or harmful, or in connection with any unlawful, illegal, fraudulent, or harmful purpose or activity.

Impersonate or attempt to impersonate Company, a Company employee, another user, or any other person or entity.

Use the Services to distribute harmful or unlawful content, including viruses or malware.

Engage in any other conduct that restricts or inhibits anyone’s use or enjoyment of Service, or which, as determined by us, may harm or offend Company or users of Service or expose them to liability.

In addition you shall not:

Use Service in any manner that could disable, overburden, damage, or impair Service or interfere with any other party’s use of Service, including their ability to engage in real time activities through the Service.

Use any automatic device process including robot or spider, or means to access Service for any purpose, including monitoring or copying any of the material on Service.

Use any manual process to monitor or copy any of the material on Service or for any other unauthorized purpose without our prior written consent.

Use any device, software, or routine that interferes with the proper working of Service.

Introduce any viruses, trojan horses, worms, logic bombs, or other material which is malicious or technologically harmful.

Attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of Service, Support Service, storage or any server, computer, or database connected to Service.

Attack Service via a denial-of-service attack or a distributed denial-of-service attack.

Attempt to interfere with the proper working of Service.

6. Subscription Plans, Fees And Token Balances

You must choose a Subscription Plan that suits your needs. The details of available plans and pricing are available on our website at creativescore.ai.

Your subscription will be billed in advance on a recurring and periodic basis (“Billing Cycle”). Billing cycles are set either on a monthly or annual basis, depending on the type of subscription plan you select when purchasing or upgrading a Subscription.

At the end of each Billing Cycle, your Subscription will automatically renew under the exact same conditions unless you cancel it or Creative Score cancels it. You may cancel your Subscription renewal through your online account management page.

In the event of your Subscription being cancelled any remaining token balances will be forfeit.

A valid payment method, including credit card, is required to process the payment for your subscription via our identified third-party payment providers or other future payment method as updated and notified by Creative Score.

By submitting such payment information, you automatically authorize Creative Score to charge all Subscription fees incurred through your account to any such payment instruments.

You agree to provide accurate billing information and to update us with any changes to that information.

In the event that automatic billing fails to occur for any reason, Creative Score will issue an electronic invoice indicating that you must proceed manually, within a certain deadline date, with the full payment corresponding to the billing period as indicated on the invoice.

Subscription fees are non-refundable except as outlined in our Refund Policy.

We reserve the right to change pricing at any time, with prior notice to you.

7. Refund Policy

Creative Score reserves the right in exceptional cases to grant refunds to its Customers and at Creative Score discretion, if the Customer asks Creative Score customer services department in writing to cancel its subscription at the following address: support@creativescore.ai and such discretionary cases only if it is issued to and received by Creative Score:

Within seven (7) days of the subscription date for a monthly subscription.

Within thirty (15) days of the subscription date for an annual subscription.

And subject to utilization of no more than 1 usage token

Cancellation requests that satisfy the aforementioned conditions may result in a full refund of the Customer’s subscription.

If the aforementioned conditions are not satisfied, the cancellation requests will be taken into account by Creative Score but no refund will be given to the Customer.

8. Trial Period

Creative Score may, at its sole discretion, offer a Subscription with a free trial for a limited period of time (“Free Trial”). You will not be required to enter your billing information in order to sign up for the Free Trial but this is subject to modification as per Creative Score Free Trial terms.

The Free Trail period will not exceed 7 days unless subsequently modified and activity usage levels will be capped according the terms as identified at the time of trial.

The Free Trail period will not exceed 7 days unless subsequently modified and activity usage levels will be capped according the terms as identified at the time of trial. If you do enter your billing information when signing up for the Free Trial period, you will not be charged by Creative Score until the Free Trial has expired. On the last day of Free Trial period, unless you cancelled your Subscription, you will be automatically charged the applicable Subscription fees for the type of Subscription you have selected if billing information has been provided.

Creative Score undertake to notify the “System Admin User” prior to end of the Free Trial period and inform the “System Admin User” utilization of the tokens consumed via the website token balance. In the event that the Free Trail tokens have not be consumed the balance remaining at the end of the Free Trail period will be forfeit.

At any time and without notice, Creative Score reserves the right to (i) modify Terms of Service of Free Trial offer, or (ii) cancel such Free Trial offer.

9. User Content

You retain ownership of your User Content but grant us a license to use, store, and process your content to provide the Services.

You warrant that your User Content does not infringe the intellectual property rights of any third party and complies with all applicable laws.

We have the right to remove any content that violates these Terms or is deemed inappropriate, at our discretion.

10. Data Protection and Privacy

We are committed to protecting your privacy. Our Privacy Policy outlines how we collect, store, and process your personal data.

We will comply with the UK General Data Protection Regulation (GDPR) and other relevant privacy laws.

By using the Services, you agree to the collection and use of your data in accordance with our Privacy Policy.

11. Artificial Intelligence (AI) Services

11.1 In certain areas of our software, we use artificial intelligence (AI), specifically models from Llama, Google and Claude to enable functionalities including but not limited to Creative Score analysis, the generation of proprietary LLMs, optimization and recommendation suggestions. The AI models are used to enable an automated analysis and evaluation of the customer materials based on Creative Score defined criteria using the information provided to us on the marketing communications in general and on specific touchpoints. Based on this evaluation, the AI models then create specific suggestions for improving and optimizing the evaluated content. These AI models are trained on the basis of a large amount of data and can recognize and react to patterns in order to provide high-quality services.

11.2 Creative Score does not by design transmit personal data such as names or email addresses to the AI models but cannot guarantee this due to Users uploaded customer content which can include content data, images and videos.

11.3 We have entered into a data processing agreement with the providers of the AI services in accordance with the requirements of Art. 28 GDPR, in which we oblige them to protect our customers’ data and not to share it with third parties. All data transmitted to the AI is treated, forwarded, and processed confidentially in accordance with the terms and conditions of the AI providers. You can find the terms and conditions of the AI model providers and information on data protection on their websites

11.4 According to the data protection guidelines of the AI provider available to us, the data transmitted to the AI will not be used for the training of their AI models but as per 11.1 could be applied to refining Creative Score proprietary LLMs and analysis. Please note though that the data processing practices of AI providers may change. We recommend that you regularly check the data protection guidelines of the AI providers including those identified in 11.1

11.5 Despite careful development and implementation, AI systems can make mistakes. We do not accept any liability for decisions you make based on the information provided by the AI. It is your responsibility to assess the context and reliability of the information provided by the AI.

11.6 By using our services, you accept that we use AI models and agree to the associated terms and conditions.

12. Intellectual Property

We own all rights, title, and interest in and to the Services, including any software, technology, and content provided by Creative Score.

It is agreed that the General Terms and Conditions of Use shall not result in any assignment of the intellectual property rights of Creative Score.

Creative Score personally grants to Users the non-exclusive, non-transferable right to use the Website and/or the Platform and any related software. They are prohibited - directly or indirectly - from copying, modifying, creating a derivative work, reverse engineering, disassembling or otherwise attempting to obtain the source code (except for cases stipulated by law), selling, assigning, sub-licensing or otherwise transferring any rights to the Website, the Platform, the Services or the related software.

In case of non-compliant or abusive use of the Intellectual Property, reserves the right to take any legal action to stop the infringement of its intellectual property rights and to cancel the subscription and/or deactivate Users’ Accounts in accordance with the conditions stated in these terms of services.

Protection of Proprietary Technology:

All algorithms, AI models, and technology used within Creative Score are proprietary and exclusively owned by Creative Effectiveness Limited. Users are granted limited, non-transferable rights to use the outputs generated by these systems solely for their own commercial use. Users are prohibited from copying, modifying, reverse engineering, or disassembling the AI models or technology.

13. Publicity And Communications

By creating an Account on our Service, you agree to subscribe to newsletters, marketing or promotional materials and other information we may send. However, you may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or by emailing at support@creativescore.ai.

License Grant: You agree that we may use on a non-exclusive, royalty-free, worldwide basis your company name and logo in our marketing materials, including but not limited to our website, brochures, social media accounts, and other promotional materials, to identify you as a customer of Creative Score. This may include case studies, testimonials, and other promotional content.

You may request a review and approve any materials featuring your company’s information prior to their publication and retain the right to opt-out of the above-mentioned license grant. Should a user wish to exercise this right, they must notify Creative Score in writing. Upon receipt of such a request, Creative Score shall cease the use of the respective Brand Assets within a reasonable timeframe, not exceeding thirty (30) days, unless otherwise stipulated by mutual agreement between the parties.

14. Service Availability and Maintenance

The Services are accessible via the Website and/or the Application twenty-four (24) hours a day, seven (7) days a week.

We strive to provide uninterrupted access to the Services but cannot guarantee that the Services will be available at all times. We reserve the right to interrupt the operation of all or part of the Services at any time, with or without notice, in particular to carry out corrective or ongoing maintenance or to develop the content or presentation

We will notify you of planned maintenance whenever possible.

Users recognise that the Services may be interrupted for reasons beyond our control and Creative Score cannot guarantee continued access to the Services.

In all cases, Creative Score may not, under any circumstances, be held liable for any interruption and/or malfunction of the Services, for whatever reason.

Users are requested to inform Creative Score of any technical issue they encounter when browsing and/or using the Services by sending an email to the following email address and describing the issue encountered: support@creativescore.ai

15. Limitation of Liability

To the fullest extent permitted by applicable law, Creative Score will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the Services; (ii) any unauthorized access to or use of our servers and/or any personal information stored therein; (iii) any interruption or cessation of transmission to or from the Services; or (iv) any errors or omissions in any content.

Our liability for any claims arising from the Services is limited to the total amount paid by you for the Services during the six months preceding the event giving rise to the claim.

16. Indemnity

You agree to indemnify and hold Creative Effectiveness Limited trading as Creative Score harmless from any claims, losses, damages, liabilities, and expenses arising out of your use of the Services, violation of these Terms, or infringement of any third-party rights.

17. Termination

A User’s Account is active so long as:

It is registered on the Website and/or the Application;

It pays for a subscription to the Services of Creative Effectiveness Limited

You may cancel your subscription at any time through your account settings. As soon as a User stops paying for its subscription, access to the Services is disabled.

The cancellation of the subscription and/or the deletion of an Account is final as the Account is irreversibly deleted and the personal data relating thereto is automatically deleted and cannot be recovered.

The cancellation of the subscription and/or the deletion of an Account does not prevent Users from re-registering and creating another Account.

We may suspend or terminate your account if we believe you have violated these Terms or engaged in any unlawful activity.

18. Force Majeure

We will not be liable for any failure to perform its obligations under these Terms due to events beyond our reasonable control, such as natural disasters, acts of war, terrorism, or technical failures.

19. Governing Law and Dispute Resolution

These Terms are governed by the laws of England and Wales.

Any disputes arising under these Terms will be resolved through binding arbitration in England And Wales under the rules of the Arbitration Act 1996, or by a court in England and Wales.

20. Changes to Terms

We may update these Terms from time to time. When we do, we will notify you of any significant changes, and the revised Terms will be posted on our website. Continued use of the Services after such changes constitutes your acceptance of the updated Terms.

21. Severability

If any provision of these Terms is found to be unenforceable or invalid, the remaining provisions will remain in full force and effect.

22. Contact Us

If you have any questions about these Terms, please contact us at:

Company Name: Creative Effectiveness Limited trading as Creative Score

Company Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

Email: support@creativescore.ai